Most of us are used to doing some sort of strategic planning in our jobs, but few of us have created a strategic plan for our job and career. We fall into a comfort zone, each day passing with perhaps just a nagging awareness that we could be doing more with our lives.

Our parents and grandparents were far more likely than we are to stay with a company on a linear career path for their entire lifetime. They could afford to be passive; you cannot. Today, being in charge of your career is a must.

SWOT analysis is a tool I use to help clients better understand themselves in order to be proactive about their careers. It’s an acronym that can be broken down into four pillars: